Lifestyle and fashion channels are not new to the YouTube landscape, but りいな measures up in her own category. With more than a quarter of a million views per video on average and 27,300 subscribers within a short time since the channel’s inception, it’s clear that the content creator has embraced the platform’s potential to captivate diverse audiences. Her videos—albeit short, with durations of 90 seconds or less—capture a unique blend of personality, fashion flair, and a touch of entertainment that resonates with her audience. An in-depth look at her top videos, adorned with hashtags like #ポロリ, #lookbook, and #JK, reveal a pattern of creativity and engagement that keeps viewers coming back for more. This is largely attributed to the way in which she integrates J-pop cosplay culture with her penchant for showcasing different styles of everyday wear.