Channel Analysis: “Yasmin I Lisa Sonic”

Channel Overview

• Title: Yasmin I Lisa Sonic
• Description: A vibrant YouTube channel dedicated to all things BLACKPINK and Sonic, with an invitation to view additional content on Kwai. (Note: Kwai is a social video platform where users can watch, create, and share short videos.)
• Language: Portuguese (pt)
• Country: Not specified
• Video View Count: 76,863 as of analysis
• Video Count: 67 uploads
• Channel Topics: Primarily Music of Asia, Pop music, and general Music content

Channel Subscription

• Subscriber Count: 286 active subscribers
• Content Publish Date: As of November 9th, 2023

Top Video Analysis

Sitting at the helm of popularity on this channel are videos featuring music videos and AI covers of BLACKPINK songs, including individual member Jisoo, Lisa, and Rosé tracks, along with a Blackpink and Dua Lipa collaboration.

• Video Highpoints:

  JISOO - All Eyes On Me M/V - View Count: 5,881 - Like Count: 142

  LISA - Sauce M/V - View Count: 3,259 - Like Count: 56

  ROSÉ - Vampirehollie M/V - View Count: 2,368 - Like Count: 95

  BLACKPINK - Bet You Wanna (feat. Cardi B) M/V - View Count: 1,412 - Like Count: 34

• Other Video Analysis: The remainder of the videos consist of covers, with the_embedding AI technology on vocals, featuring renditions of popular Blackpink singles, as well as solo projects from Jisoo, Lisa, and Rosé, a collaboration with Dua Lipa, and covers of original tracks like “Chandelier” and “Bad at Love.”

  • ROSÉ AI COVER “Chandelier” (original Sia) - View Count: 349 - Like Count: 6

  • Dua Lipa, BLACKPINK - Kiss & Make Up (Video Oficial de Música) - View Count: 271 - Like Count: 8

Notably, the channel also includes a playlist of Lisa’s solo work titled “Músicas da Lisa do BLACKPINK playlist 2024 [Lalisa, Money, Sauce, Rockstar, SG, Shoong],” suggesting a recurring format for curating music content for fans.

• Engagement Analysis:

  Comment Counts range from None to 11, with the highest engagement in comments found on “JISOO - All Eyes On Me M/V.” These videos also tend to have more likes than comments.

Genre and Category

Videos align under “People & Blogs” category, indicating an expansion of efforts beyond music to potentially encompass commentary, analysis, or personal insights related to the pop culture phenomena that are BLACKPINK.

Content Variety and Elements

The channel’s content does not solely comprise traditional MVs; it ventures into AI-assisted performances and covers, demonstrating an innovative approach to K-pop and pop music. There is also a mixing montage between BLACKPINK and Sonic the Hedgehog, adding a touch of crossover and gaming to their portfolio.

Observations and Conclusions

The “Yasmin I Lisa Sonic” channel is a promising hub for K-pop aficionados, especially BLACKPINK fans. The channel director has successfully carved a niche in covering and discussing BLACKPINK’s music while also exploring themes related to gaming and technology, as seen in the title and some video features. While the number of videos and subscribers is steadily growing, consistent uploading and engagement appear to be the hallmarks of this channel’s strength. With a potential for wider coverage and greater diversity in video content, “Yasmin I Lisa Sonic” could notably grow its audience by also broadening its reach to non-Portuguese speakers, considering the global popularity of BLACKPINK.