STYLE KOREAN

Channel Profile: STYLE KOREAN

Introduction

STYLE KOREAN, established in November 2013 and based out of South Korea, targets a global audience with its vast range of Lifestyle-oriented content. With over 18,700 devoted subscribers and a stunning 4.16 million video views, STYLE KOREAN is a leading channel dedicated to exploring the multifaceted world of Korean lifestyle, fashion, and beauty. The channel’s passionate commitment to sharing the best of Korean culture has garnered a community of supporters from over 100 countries, hence reflecting its universal popularity.

Content Overview

The channel mainly focuses on three key Lifestyle areas: K-Beauty, K-Food, and K-Fashion. Its content varies from informative and insightful videos that introduce audiences to the latest Korean beauty products and trends, to culinary explorations that showcase traditional Korean cuisine, and vlogs that provide behind-the-scenes insights into Korean fashion. Styled by the unique tag #stylekorean, STYLE KOREAN presents a total of 240 videos that encompass product reviews, how-to tutorials, and insider stories across these categories.

K-Beauty Content

The primary emphasis on STYLE KOREAN’s channel is Korean beauty, which hosts over 224 videos in this category. Covering everything from skincare reviews featuring well-loved brands like COSRX, NEAGEN, Innisfree, and Secret Key, to in-depth product analysis and tutorials, the channel is a treasure trove of information for skincare enthusiasts. The collection emphasizes the importance of skincare in the Korean lifestyle, actively engaging with the primary topics of skin type solutions, product ingredient breakdowns, and comprehensive product line comparisons. Some of the videos garner significant acclaim, such as “[SOME BY MI] AHA BHA PHA 30 Days Miracle Toner”, which has amassed over 205,000 views, and “[Try Me Review Me] Clean and Spotless Glowing Skin Remedies with Tiam,” with over 27,000 views.

K-Food Content

Across 4 K-Food-oriented content, the channel presents unique culinary challenges and experiences, providing viewers with a diverse range of food-related, entertaining, and informative videos. Videos such as “Green Tea Tour in Jeju Island with Innisfree” and “Peanut Butter Ramyun Recipe | STYLEKFOOD” showcase Korean food and ingredients as a part of Korean culture, engaging with viewers through hands-on experiences.

K-Fashion Content

While not the main focus, STYLE KOREAN dabbles in K-Fashion with several lifestyle videos that introduce unique trends and styles found in Korea, although it appears the channel doesn’t actively produce K-Fashion content as often as its Beauty or Food segments.

Channel Engagement

• Video Counts: Over 240 videos, providing a regularly updated feed of fresh and engaging content for the audience.
• High View Counts: Videos such as “STYLEKOREAN; Your One Stop K-Beauty Home” have attracted an impressive 643,000+ views, showcasing the channel’s ability to garner significant viewer interest.
• Comment Engagement: The channel establishes an interactive presence through various videos that receive an average of 10 comments per video, despite most videos lacking comment sections. A significant exception is “[Try Me Review Me] The Game; Friend turn Foe with ABOUT ME,” which received 45 comments, creating an engaging conversation within the audience.

Channel Performance

• Subscirption Growth: With over 18,700 subscriptions, STYLE KOREAN has a growing community of loyal viewers interested in lifestyle-related content.
• Viewership Statistics: Across all videos, STYLE KOREAN has achieved over 4.16 million views, indicating a strong engagement from the viewers despite high competition in the K-Beauty and K-Fashion space.

Monetization Strategy

• Product placements and collaborations: The channel leverages its growing kingdom by featuring products from top tier K-Beauty, K-Fashion, and K-Food brands, opening opportunities for product placements and sponsored content.
• Affiliate partnerships: STYLE KOREAN operates its own e-commerce platform, selling 8,000 products from more than 200 brands, thus making use of the viewer base to drive their sales online.

In conclusion, STYLE KOREAN is a testament to the substantial influence of the Korean lifestyle movement worldwide. Their channel’s dedication to presenting lifestyle content with a focus on K-Beauty, K-Food, and K-Fashion has not only attracted a global viewer base but also positioned the channel as an authoritative voice in Korean lifestyle trends.

Social Media Snapshot

• The award-winning E-Commerce platform boasts over 1,500 partners distributed across 100 countries, facilitating the distribution of over 200 brands and 8,000 products to 1 million consumers worldwide.
• stylekorean.com, the channel’s associated website, serves as a comprehensive online store for all featured products, enhancing content with a shoppable experience that seems to be optimized for the viewer, tapping into the growing market for global consumers of Korean beauty and lifestyle products.