Amber Scholl

Amber Scholl, the brainchild behind the wildly popular YouTube channel of the same name, has carved a niche for herself in the crowded space of lifestyle influencers. Originally starting her journey as a self-described ‘broke and boujee’ personality, Amber has amassed over 369,000 subscribers and her videos have been viewed more than 569,959,160 times. Since the channel’s inception in 2011, Amber has been dedicated to demonstrating that the life of a queen does not require a king’s ransom.

Amber’s content is a vibrant mix of DIY projects, fashion hauls, makeup tutorials, and lifestyle vlogs, all infused with her signature wit and honesty. Her videos, tailored to young adults who desire to enjoy life’s finer things without the hefty price tags, cover everything from scraping together a stylish outfit from thrift store finds to crafting beautiful home decor on a shoestring budget. The channel operates under the premise that being frugal doesn’t mean sacrificing style or quality.

Among her most popular videos is a TMI girl haul, where Amber candidly showcases items typically kept private, revealing her down-to-earth and relatable personality. Another much-loved video sees Amber turning her modest bathroom into an old lady’s paradise, showcasing her innovative DIY skills and knack for turning everyday objects into chic decor. Whether she’s unboxing Amazon purchases, tackling Hollywood’s red-carpet fashion in her own showrooms, or exploring the best shopping spots globally, Amber’s dedication to her craft is evident in her enthusiasm and detailed tutorials.

Based in the United States, Amber speaks to a global audience, making her content accessible to viewers from different walks of life. Spanning across continents, she’s courageously ventured into the bustling markets of Korea, the luxurious boulevards of Paris, and the trendy streets of Greece, all the while maintaining an ‘affordable but fabulous’ ethos. This has helped her channel grow organically, attracting over 681 videos to date, each tailored to a different facet of Amber’s multifaceted lifestyle.

Ultimately, Amber’s channel offers a playful, accessible, and practical approach to living luxuriously within one’s means. Through her relatable storytelling, unboxing adventures, and how-to guides, she empowers her audience to lead a life of flair and elegance, proving that a lavish lifestyle is within reach for anyone willing to get creative and resourceful.