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In recent weeks, McDonald's has found itself at the center of a heated debate over the use of artificial intelligence in advertising. The controversy revolves around their latest promotional campaign for McDonald's French fries, which features a commercial created with the help of generative AI. The ad, designed with the assistance of an AI-generated visual style, has generated significant buzz and criticism. This article explores the controversy, the underlying issues, and what this means for the future of creativity in advertising.
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